My understanding is that there are three stock codes for the MasterChef magazine which launches next week. One stockcode for the magazine for supermarkets, one for Coles and one for newsagents (and others). This suggests that there will be three versions of the title.
Given that POS technology enables the publisher to see where sales are achieved, the only reason I can think of for three stock codes is that the magazines will differ between the channels.
Such an approach would not surprise me given that I would expect it to be very popular in supermarkets. The MasterChef brand is closely aligned with Coles so it would equally not surprise me to find a Coles specific issue.
Spoke with G & G today and was advised that there was to be only the one issue.
Thats funny i was told for next issue i would haver my supply adjusted .
If other regular titles have their channel-specific versions, it wouldn’t surprise me that this would be the case for MC.
I just wish distributors and transporters would get it right. I hate copping the ‘exclusive to Woolworths/Coles etc etc covers. It makes me want to burn them in a pit outside my store.