March quarter magazine ad revenue numbers published by The Neilsen Company and reported in the Australian Financial Reveiw today (page 44) provide an indicator to the health of the major titles we sell. Australian Women’s Weekly, Who, Better Homes & Gardens, Marie Claire, Cosmopolitan. OK!. House & Garden, InStyle, Women’s Health, Good Taste, NW and New Idea all report good growth in ad revenue.
While we rely on sales for our revenue, an increase in publisher revenue will provide better financial support for the titles and must, even in a small way, be reflected in their engagement with retailers through better product or more promotion. The growth in revenue for monthly titles is particularly pleasing.