We are promoting Mother’s Day across the front of our newsagency starting with the display window shown in the photo. Here, we are promoting a selection of the Mother’s Day product we have in-store. On the shop floor we have products displayed together by category: gifts, books, greeting cards, magazines and chocolate / candy.
Notice magazines in the list? There are plenty of titles with a Mother’s Day theme (Lovatts crosswords, That’s Life, Australian Women’s Weekly to name a few) as well as the ACP cookbooks with their Mother’s Day offer of a free cookbook.
While Mother’s Day sales have been excellent so far, it is this next week which will drive the majority of the business for the season – hence the amount of floor-space we are giving it. That said, we are being careful to not dilute the message that we are a newsagency to passers-by.