I am glad we have the 2010 edition of The Guide to Ethical Supermarket Shopping. This title was very popular last year. We have it at the counter – the best place for it based on past experience. While some people will look for the title, most copies will be sold on impulse – hence the counter placement. I was impressed to discover that the publisher, the Ethical Consumer Group, has a list of stockists for the title on their website. This very practical support for the retail channel shows a respect I like.