Here are two examples of how to bag (or not) a magazine. On the left is the latest of Good Food from ACP Magazines. On the right is, Scrapbook Creations (I think) from Universal Magazines. Both are photographed as they appeared as pulled out of their respective bundles.
ACP paid for what I think is a better quality bag which held the magazine in place. They used extra space for promotional material above the magazine itself. Universal Magazines went for what I think is a cheaper bag which left the magazine floating – risking covering the masthead with the promotional printing on the outside of the bag.
While we can shake the Scrapbook Creations bag so that the masthead can be seen from the magazine pocket, this would leave the top of the plastic bag unfairly covering the title in the next pocket above.
It should not be left to noewsagents to do shake a title so it looks better and to have to go back and do it again and again during the shelf life of the product. If a bag is necessary, a snug fitting bag is best as it presents the title in the best light and saves newsagents from having to spend more time on some titles over others.
To the folks at Universal Magazines, before you go off and complain that I am having a go – I want what you should want … well presented product which respects newsagents and other publishers.
the problem with the good food one is it hides what ever is behind it
Do not forget the universal flyer up to 60%off +++ .They have no respect for newsagents at all ,just a place to push their own deals.Is it time agents gave them the same lack of respect to their magazines. It takes time to pick up the flyers,they just seem to fall out