That’s Life Reader Recipies has been a runaway success for us, selling 40 copies in a couple of weeks up to last night. We have it placed with That’s Life and at the counter as shown in the photo. It had worked very well as an impulse purchase because customers know the brand (clever of the publisher to use the That’s Life colours) and it is priced well.
Placement at the counter has been the best move. I am sure that had we left this title in regular magazine fixturing it would not have sold as well. Customers need to see the bright full cover.
Given the success of the title we are using it to sell other titles – like the calorie counter shown in the photo. However, when placing this and other titles at the counter, we are careful to not clutter the space and confuse the message. Newsagency counters are often too cluttered. Less is more as they say.
I followed you when you wrote about this a couple of weeks ago and put the readers recipies at the counter. Sold out. Completely unexpected.