We are promoting the Australian Women’s Weekly / Good Health double pack in a dump bin near the entrance to our women’s magazine aisle. We chose the location because we had no space next to or near either of the titles in the pack – thanks to an extraordinarily heavy week of magazine supply. Disappointingly, the publisher did not provide any marketing collateral. So, we went with the dump bin idea in a high traffic area. Shoppers know that dump bins contain value based offers so the location makes sense.
Is this offer only available in certain states or newsagencies? Our May AWW has a cookbook on the front but no Good Health mag.
Narelle, the publisher at ACP controls participation. I suspect it was sent to businesses of a certain size – maybe Connections Emerald.