The iAd platform announced by Apple this week gets closer to delivering to publishers and would-be publishers (and other App builders) the commercial opportunity they want to develop content models on mobile platforms such as the iPhone and the iPad. The Marketbeat blog from the Wall Street Journal has an excellent round-up of opinions about the iAd platform.
A smart iAd ad could be signficantly superior to a print ad. It could be interactive, more tailored to the reader and enable immediate action. And that’s what these devices are all about.
Previously, you’d go on a holiday, take phones, come back, have them developed and catch up with friends to show the photos off. Using the iPhone, photos of your holiday are easily published immediately you take them using your iPhone. It and other devices have changed behaviour around photo sharing. iAd can do the same for interacting with ads.