My post last month on the Gotch magazine supply adjustment initiative has generated plenty of interest and questions. Click on the image to see the computer screen through which newsagents can easily and directly adjust Gordon and Gotch supply quantities from the Point of Sale screen. Recent supply and return data is there to help guide the right decision. Once a new supply quantity is entered, an email is sent to a special email address setup at Gotch for this purpose.
I know of newsagents using this facility to increase as well as decrease magazine supply. A confirmation email is sent by Gotch.
While we would all prefer no over or under supply, problems will occur. The real test is how these are resolved.
In three words “It’s Bloody Brilliant”
I have to agree with Warrick because he doesn`t use that phrase if it`s not justified……
I rang Tower after reading the blog to find out about it and it is a great idea.