We are promoting Marie Claire magazine in the middle of our busy women’s magazine aisle this week. That’s right, not at the front of the newsagency or on a power end.
We wanted to change things up and find new ways (for us) to promote magazines in-store to drive better sales outcomes.
The Marie Claire display is in the centre of the aisle, high above a double commitment for the title. It stands out not only in this aisle but in the entire magazine department and even beyond, toward the front of the store.
While space was tight, we found a way to make it work. We will monitor results closely and compare sales with what we achieved for Marie Claire when we promoted it out the front of the newsagency.