This display unit for Australian Geographic Little Kids and Australian Geographic Explorers seems like a waste to me. I don’t know of many newsagencies which would have the space necessary in either their children’s section or their science section. The children’s section is especially challenged already with unusually shaped packages taking any available flat space. The unit itself looks half made with one of the titles not even properly fitting the unit.
Despite the complaints noted above, we have put this unit our, in our since section, for the next week or two to see how it goes.
Publishers need to think carefully about how they want display units used and the space available in newsagencies for what they have planned. Too much money is wasted sending fixtures which may be put out for a photo and the trashed.
We try and use everything sent and even then if we do not use it for the long term we store it and often bring it out for a second and third go.
We too had issues with the space this unit would take on the flat stack but we made room and will see how it goes….if the k-zone (with the free car) pile doesnt stop falling over we should be ok.
Cheers
Al