We are promoting the Australian Women’s Weekly at the front of the newsagency with a bold display. The Obama cover is sure to draw plenty of attention. The issue itself looks excellent. That said, I would have gone with just that and not the free cookbook as I think they are overdone as free gifts – but more on that another time.
To make the most this on-sale week for AWW we also have it in a full waterfall in its usual position and in a pocket with our newspapers. We know that is our newsagency AWW is a good impulse purchase product. We will know by the weekend if this space allocation is working for us.