We have placed the new look Australian Traveller in among our women’s weeklies titles, in the column of food magazine we have there. The stunning new look and gourmet themed cover (100 greatest Australian gourmet experiences) make it look right at home in this premium location, with delicious and other food titles. We also have some copies in its usual place in our travel section.
The publisher of Australia Traveller tells me that since women make more travel decisions than men, placement of the title with women’s magazines makes sense. The travel department is usually tucked away in a corner somewhere, making achieving sales even more challenging for Australian Traveller and other travel titles.
Co-locating this issue will help us learn more about the best location for this title in our own newsagency.
How long would you leave it there for?I know you expect every pocket to perform, so how many copies in how long to make it take a better spot in the shop?
Mary we will give it a week like we give most changes like this. If we see action in that time then we are likely to extend the prime space allocation.
thanks,it looks good and hopefully will attract new readers
I tried this a couple of days ago and have sold two copies from this second location. Thanks for the tip.