OzLotto has jackpotted to $30 million at just the right time and we will see an excellent traffic and sales lift as a result. The real pay-off comes Sunday through Tuesday when people claim prizes from this Saturday’s $20 superdraw. Getting them to reinvest in a $30 million prize will work well. We are promoting the $30 million with plenty of house syndicates, easy upsell offers at each counter and other in-store promotions. We are also promoting other products to leverage greater efficiency from the increased lottery traffic.
This jackpot is an excellent opportunity. Secretly, I’d be happy to see it run for a few weeks more.