We are set to sell out of Better Homes and Gardens this month even after ordering additional stock in the first few days of the on-sale. While it will screw with our supply and sales data from the distributor, we want to see how many copies we can sell with the tactics we are using for this issue.
While the free DVD on the cover has been a key driver for our success and that many other newsagents, we have leveraged the opportunity as much as possible.
As part of our process of arriving magazines into the business on a Monday, Wednesday and Friday, we look for promotion opportunities based on the cover for it is this which is key to the impuulse decision to purchase from the high traffic locations we use.