We are promoting That’s Life Reader Recipes at our main counter this weekend. It’s a good looking title at a keen price. I expect it to sell very well for us. It takes over the prime impulse purchase space from 70 Family Meals. This did very well for us in two days, so much so that we are chasing extra stock.
The key with these titles connected with major brands is to promote them hard as soon as they are published as the decay curve is sharp. With That’s Life Reader Recipes for example I’d expect to achieve most sales in the first two weeks. We will leave the display up until Monday and then reassess.
As the display shows, we created our own very basic marketing collateral by copying the cover. It works in this location.
we have promoted in various locations and put them with thats life etc but there are so many different cook books do we keep all of them
kellie,
It comes down to what suits your demographic and customer base.
However it should be noted that food titles performed well in the last circulation report; so there is is an opportuinity to take advantage of that trend.
Hi I would like to buy a copy of the first issue of Thats Life readers recipes. Sre you able to help
Thanks
Warren, contact the publisher – Pacific Magazines.
please can you tell me how to order a copy of no 1 2 3 4 cheers