VIVmag is a lifestyle magazine which is currently only published in a digital format. The publishers, like others recently, hae put together videos to show how they may embrace the Apple iPad as a delivery channel for their content. While not showing off much detail of how the reading experience would work, it demonstrates the power of video content.
VIV Mag Motion Cover – iPad Demo from Alexx Henry on Vimeo.
What is interesting is that magzzines and newspapers will change how they gather and produce content. Sending a still photographer out to capture images for a store will change with video being used more and more. This is one area where content on the iPad will differ to the print version.
There is no reason why a channel like the newsagency channel cannot use this video footage to enhance the shopper experience.
Interesting piece. As a publisher we’re already in action with a fortnightly digital newspaper TGIF Edition…which gets up to 50,000 downloads per issue if we make it freely available on the web, much lower if we confine it to subscribers.
You can see a Flash sample at http://www.tgifedition.com or download the PDF at http://www.investgatemagazine.com/australia/latestissue.pdf
The key point, and I have mentioned this to the large chains in NZ, is that there’s no reason newsagents could not sell a download link to e-magazines or papers and earn income on the digital as well as print formats.
It would require a little marketing investment, such as hooking up an internet computer screen on your counter or behind it showing an emag page flipping in the background.
If customers know you can email them the link directly to their PDA’s/computers, it’s another income stream.