We are running our traditional Easter Book Sale. I say traditional because this is now our fifth year. We know from book experts that Easter is one of the top three seasons for book sales.
We have two large table on the dance floor with books displayed and grouped by special interest. Hero books like the Curtis Stone cookbook for $14.95 are to the front or the Gordon Ramsay books.. As the photo shows, we raise the books to show the whole cover. This part of the display faces customers as they leave our counter. We have a different display facing customers as they enter the business.
We have the Easter books in a separate display with our Easter offer of egg, gifts and cards.
We give over so much premium floor space to the book sale because of the margin in each item and the sales efficiency – they do sell well on impulse, you only have to watch customer behaviour.
Books are a terrific impulse purchase opportunity. We also use them to find new customers – we have four page brochures going to homes around our centre this weekend. These exclusively promote our business. We also get good book business from word of mouth since we have become known for these sales.
Books also fit well with magazines, we find that they appeal to similar customers. We can promote one category near the other and drive incremental business.
The book sale is a newsXpress initiative.