Many newsagency team members will be dressed for St Patrick’s Day today. A good dress up can give the retail workplace a real boost. It can also allow our independent businesses to differentiate ourselves from the major retailers who tend to not embrace days like today. While only a small step, dressing up is a good way to show off the difference.
As I noted earlier, we sold out of St Patrick’s Day stock twice over. Our 2010 sales were more than doubles sales of 2009. The word of mouth business was excellent and demonstrated the value of committing to a minor season.