Click here to see a copy of our March 2010 in-store newsletter. We distribute this from a stand at the front of the shop as well as to customers when they shop with us. The newsletter features products which are promoted elsewhere in the business – either in catalogues or on the in-store radio. It covers various categories – key to balancing the business. We also have a version of the newsletter which we use for email marketing to our database.
We started producing an in-store newsletter many years ago. We have found it to be a useful part of our marketing plan.