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Promoting Easter in the newsagency window

fhn_easter_window_2010.JPGWe are promoting our Easter range of chocolates, soft plush and gifts in our window facing into the mall at Forest Hill. We also have the three prizes up for grabs in our easter colouring competition on display in the window.  We have four additional Easter displays in the shop.  Over the last five years we have grown Easter significantly.  While cards and eggs are the top selling categories, we are seeing excellent growth in gifts and and books.  It’s in our top five seasons of the year thanks to hard work from our store team and suppliers who support us.

Our book sale catalogue draws plenty of new traffic and our brilliant product displays drive the effiency of this traffic for us.

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visual merchandising

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  1. Paige

    Hey, What prizes can you win for the colouring in competition?

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  2. Jason

    Hi Paige,

    There are 3 Easter baskets we are giving away: one large grand prize basket and two smaller runner up baskets.

    The each include Easter-related products, art supplies, small toys, kids stationery products, etc. Almost everything included is product that we sell in store as well, so it promotes our range.

    All three prize baskets are on display in the store window.

    Jason
    newsXpress Forest Hill

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