A newsagent in Sydney places all bagged magazines together where possible. In the motoring area, for example, they had a row of eight bagged titles. Some were away from other titles in their segment – motor cycles for example. Each title was given a single facing. I liked the look and the idea of connecting bagged magazines in this way.
it wouldn’t be for me i cannot see the purpose of mixing products motor cycles should go with motorcycles and cars with cars unless there is some realation with the two but just because they are bagged i do not see a reason for this ,it is not aas though there is bag shoppers and non bag shoppers , but hey if it works for that store that is great
I used to get a few PC magazines that came with cover CDs, which became cover DVDs later on. CDs were almost always in cardboard sleves – so they took up some room but not too much.
The dvds though ended up coming in slimline dvd cases. Looking at the rows there were half as many PC mags in each spot because of each of the dvd casings taking up so much extra space.
Given that bagged extras (either samples or extra mags) seem to be getting more common – at least from what I’ve seen – but then again I don’t run a newsagent. Does a newsagents shelving and racking need to start accommodating non-standard packing. Do you need to modify shelving to allow for wider, taller & deeper slots every ‘x’ rows or columns to allow for specials like this. Or as Mark said, a whole row of 8 bagged titles.
Or should the newsagents be telling the publishers to get lost if the bagged offers aren’t generating sales?
Blake regards to the last sentence publishers were born with out ears they cannot hear what we say . As far as generating sales i am not to sure, i would like to see figures proving that they do make or break a sale .For me i do not really see any difference when it comes to a bagged magazine for the customer as in sales but it is funny sometimes watching a customer turning the mag upside down back to front round and circles just to see what is on the front cover or to see what the freebie is
Shaun,
Good to hear your customers at least try to see what’s in it! Mine just rip it open and leave it on the floor…
I’ve had a column of bagged auto and craft magazines for about a year now. This is so each bagged magazine can rip off the one above it’s real estate, except for the bottom one which no one looks at any way. It makes the display look a little neater.
A curious observation is that they probably sell more of them in the one purchase than alone.