People’s Friend did not arrive on Friday (again!) so we pinched twenty copies from one of our other stores. This did not even fill putaway requests. Gotch tells us that we will have our stock on Monday. In the meantime we placed the Susan Boyle book where we usually put People’s Friend. She is Scottish and probably appeals to the People’s Friend audience. Selling one or two copies of the book will soften the frustration at not getting People’s Friend.
I mention this today as an example of how we try and mitigate supply misfortune with a popular title by placing another product which appeals to the same shoppers. Sometimes it works while other times it does not. Banking the results from sometimes is better than leaving the space empty and getting nothing.
I wonder why Peoples Friend sells so well in the Melbourne yet I am the only one who buy it in my shop.
Hi Mark
What’s your Peoples Friend demographic. We manage to sell around 4 copies per week to older ladies with no parlicular Scottish biais.
It is certainly a title that has a predictable offer that has not greatly changed, apart from colour in the 45 years I have been aware of it.
Steve
Steve,
It is mainly female 60+. We are surrounded by retirement villages and nursing homes.
At another of my newsagencies we are not surrounded by retirement villages and sales are 60+ a week. Again, female and usually 60+.
Where can I buy Peoples Friend Magazine in Sydney N S W , Thank you Ida C Gurman
Ida any newsagent should be able to get this for you.