The considerable promotional work we have done for Better Homes and Gardens over the last four days (see here and here as well as the display in the photo – this is near the entrance to our shop) has paid off well. Comparing sales for the first four days of this issue with the first four days of recent issues, sales are up more than 125%. We are thrilled.
Some newsagents think that investing resources into magazines is a waste. I disagree. The success we are experiencing with BHG is proof of the financial payoff. This is a profitable title and even more so this issue for us. We have similar evidence with plenty of other titles.