We have created an additional display to promote Better Homes and Gardens this weekend at our main counter. With 60% of our copies of Better Homes and Gardens sold on the weekend this move makes sense. The free DVD on the cover and the promotion of this should make this issue really pop. We’ll take the counter display down Monday.
We have left our BHG displays up elsewehere because on weekends we have a higher percentage of customers shopping only the front third of the shop. This counter display is more for them.
Our sales of this issue of BHG are ahead of previous issues.