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Diaries now 25% off

diaries_25_off.JPGWe are offering diaries at 25% off in one of our newsagencies to move stock and free space. Plenty of what is shown in the photo was purchased at a substantial discount off wholesale for this move so the margin is excellent. We have had an excellent diary season so far and indications are that this will continue for some time. The 25% off will kick that up – attracting traffic and building basket efficiency. Our current plan is to run this sale for a couple of weeks before moving back to full price.

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Diaries

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  1. B

    Question: What do you do with your left over stock that you can’t move?? We only have a few diaries left (less than 10) but I am wondering what to do with them if I can’t move them? Throwing them out seems so wasteful.

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  2. GREG

    MY PERSONAL ADVICE TO YOU IS KEEP YOUR DIARIES ON THE SHELF. WE STILL HAD PEOPLE WANTING DIARIES IN NOVEMBER. A WEEK BEFORE CHRISTMAS WE HAD A CUSTOMER AFTER A 2009 DIARY. WE HAVE 10 OR SO DIARIES LEFT BUT WE ARE SURE THEY WILL SELL. GOOD LUCK

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  3. Mark

    Greg, This is our plan. We just wanted to free some space and to move some of the stock we recently purchased at an excellent discount.

    B. With diaries we will want to have stock most of the year. For the rest of it we move it, move it, discount it and discount it again.

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  4. ERIC

    we don’t discount at all and still selling at least 5-10 a day.discount only when fin. diary out

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  5. PETER

    eric,

    seriously 5-10 a day of 2010 diaries?

    how many customers per day in total?

    im astonished.

    p

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  6. ERIC

    we sold about $10,000 ayear but year on year down. we used to sell about $25,000 which incl. filofax which now is dead only can sell about $3000 of refill

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  7. PETER

    how many customers do you get through your store each day approx

    p

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