Our small St Patrick’s Day display has been out for two days and has already sold so well that we have ordered replacement stock.
The various hats have been the most popular items followed by the glasses.
Yesterday, we added the new Lovatts Colossus Crossword to the display – since it has the St Patrick’s Day cover. We always try and bring together muultiple categories for displays like this. Next week we will add the Irish Echo for its big sale of the year.
Our team at newsXpress Forest Hill took a Collins Debden diary stand and recycled it for the St Patrick’s day product display. We hang on to all the old display units – unless they are too damaged – and reuse there whenever possible. This gives us visual merchandising flexibility.
We love connecting with minor seasons like St Patrick’s Day. Shoppers remember this and come back. There is little competition in this space.
Love it.
You can’t have enough tacky Irish stuff for Paddys Day (my good Catholic Irish Mother would shoot me for calling it Paddys Day).
My office will be decorated and I shall bring in Irish Food and Drink (Soft Drink) on the day.
What a fantastic time of year.
just wondering where did you purchase your st patrick’s gear from?
Ann, Tomfoolery.
I am a new newsagent and find these suggestions good for my business. I am sure others do too. Keep these ideas coming!
Thanks Kevin. One of the reasons I started the blog in 2004 was to build a resource useful for newsagents. The stats of visits and keywords used to land people here show that the interest is broad but popular on marketing material like this post for St Pats Day.
Just wondering if anyone sells St. Patrick’s Day cards?