A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Day: January 30, 2010

Newsagents being chased on Bill Express debt

Some newsagents have recently received letters from a firm called Professional Collection Services (PCS) demanding money in relation to Bill Express.  The Bill Express liquidator has engaged PCS to collect Bill Express debts relating to telecommunication services incurred prior to Bill Express ceasing operations. Unfortunately the letters of demand to not specify what the debt relates to or any other relevant details.  I’m told that the legal advice for anyone who receives such a letter if to immediately write back and seek details of the claim in writing so that this can be verified.  The contact details are: PCS, PO Box 85, Collins Street West, VIC 8007.  Email: vicadmin@profcoll.com.au.  This is not something to ignore.

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Bill Express

Driving ink sales

ink_entrance.JPGThe large format poster was a feature in our centre at Forest Hill several times through 2009.  This week, it is righin the mall t outside our store and facing shoppers as they come through the entrance from the carpark nearest us.  We have good evidence from 2009 of this poster driving traffic and sales.

We created the artwork -and had our printer create several of the posters.

Ink works for us with this type of marketing because of our brand commitment, our highly competitive pricing and compelling collateral.  In creating this, our goal was to leverage shopper trafffic already in the centre and nearby.

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Newsagency opportunities

Missing People’s Friend

peoples_friend_stock.JPGWe see to have delivery problems with People’s Friend in any one of my newsagencies every second week.  Yesterday, it was Forest Hill’s turn.  This would not matter if the title was not so popular but with 20 putaways and only a couple off copies left for the shelves we will have between 30 and 50 unhappy customers.  We have spoken to Gotch about this and they have an answer for each occurrence.  I suspect a more systemic problem.  I’d be interested if other newsagents have People’s Friend delivery problems.

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magazine distribution

AFL prospectus for 2010 season out now

afl_prospectus_2010.JPGThe AFL Prospectus for the 2010 AFL season is out now in newsagencies.  If last year is anything to go by, this $39.95 collectors (and AFL tragic) item will sell out quickly.  We have it located with newspapers as well as with our AFL related magazines.  I have seen customers decide to purchase the prospectus on impulse, making it an excellent impulse item.

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magazines
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