We are promoting Burke’s Backyard magazine at the counter for the next few days. With only one poster sent, we created other collateral in-house.
Publishers need to realise that the best time to promote a title is in the first few days of on-sale. No excuses. While today is a day off for many, newsagencies are open and will get good traffic. Burke’s Backyard is one title I would have liked to receive more collateral for today.