We are pitching Melbourne Wedding & Bride next to the Australian Women’s Weekly for the next couple of weeks – we set this up last week.
This primt placement is in addition to a waterfall display in with our wedding titles. This is a well known title so it makes sense having it in a high-traffic location to catch impulse business.
The delayed billing can mean we’re ahead of the game in cash-flow terms. I wish other publishers would take notice of this.
We have promoted Melbourne Wedding & Bride previously with excellent success.