Woman’s Day in the US is launching a digital “book” (a vook they are calling it) that blends text and videos.
The Woman’s Day Cookvook: Healthy Food for Everyday Living is based on the newly released hardcover book Woman’s Day Cookbook for Healthy Living. Along with recipes, it contains 45 updatable video cooking demos from editors and readers. A social-network feature lets users share recipe comments via Facebook.
Woman’s Day parent Hachette Filipacchi Media worked with Vook to develop the “cookvook.” It sells for $9.99 and be accessible online or on Apple iPhones or iPod Touches. Woman’s Day has a revenue share with Vook and Apple, which it wouldn’t specify.
The product is ad-free for now, but Woman’s Day senior vp, chief brand officer Carlos Lamadrid is talking to food, pharma and other advertisers about product placement and preroll ad opportunities.
It’s all about getting the maximum value from content and hunting for potential revenue online.