The Year of the Tiger is the theme for the syndicate board created to promote the lottery superdraw for Saturday February 13. Since 2010 is the Year of the Tiger in Chinese New Year tradition and given that Chinese New Year begins on February 14, a promotion of the superdraw around this made sense.
Researched and developed by our manager at Forest Hill (Jason), collateral was sourced online and printed in-store. Other team members setup the display. It looks fantastic – especially given that all of the collateral, except the A4 sign in the middle, was sourced and created in-house.
A choice had to be made between promoting a Valentine’s Day connection to the February 13 superdraw or a Chinese New Year. Chinese New Year was selected because it is a more natural fit with lottery purchases and because it ties with other promotions. Also, it goes beyond the February 14 so there are further opportunities.
There is more to the display than the photo I took. It really grabs attention. It’s located at the front of the shop and is easily noticed by passers-by.
Don’t be thrown off by the small range of syndicates. These are the price points. Once a syndicate fills, a new one replaces it with the same price point.
Just on the SD, has anyone received their POS (large posters, balloons etc) from Tatts yet? We were thinking about it the other day and wondered if it just was us who hadn’t got it yet.
If it’s everyone then they’re leaving it very late with their promotional material, i know they have A4 size printouts on the site but in our case we find the bigger posters much more effective when it comes to seeling ourt syndicates and just tickets in the draw in general.
Thank you for the overwhelming response but we found out the answer for ourselves. If i knew it was asking too much for a reply i wouldn’t have bothered in the first place. Good to know my fellow newsagents are there to look out for us we need to know something…..
That’s a bit harsh Steph.
We received collateral in the from of large posters and A4 material promoting the superdraw.
You inspired my to try the same thing. I am seeing more Chinese customers buying tickets and I reckon I’ll sell more syndicates too. Why can’t Lotteries do something like thi?