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Promoting Delicious with newspapers

fhn_delicious_feb2010.JPGWe are promoting the latest issue of Delicious magazine with our main newspaper stand from this morning.  We created this display using colour copies of the front cover – we didn’t have any other collateral available.

This location next to the newspaper stand works well for us with the right titles. Delicious is a good title because it’s a brand people like yet something shoppers tend to not visit us to purchase.

I’d expect our display to drive more business for us than the publisher funded posters put up elsewhere in the store because of the better location.

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  1. CASSANDRA

    Gee, you’re lucky. Once again we didn’t get our bulks of delicious. A regular occurence for some reason.

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  2. Mark

    Cassandra would you like me to escalate this for you? I can take it to the publisher.

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  3. CASSANDRA

    would love you to. We report them and it takes another week to get replacement stock. Ridiculous.

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