We are promoting Dolly magazine and the free beach towel in a display at the entrance to our main women’s magazine aisle and at the end of our dance floor (premium display space). I expect this location and display to work very well for us as most customers shopping with us will see the display and due to it being such a good offer.
What is not shown in the photo is the rear of the stand – it is also promoting Dolly. It’s the first time we have embraced both sides of the display stand to promote the one title. We were able to do this thanks to the good range of collateral from ACP.
We plan to leave this display up for a week at this stage.
While displays like this are less likely to win best display awards, they are usually very successful because of location and ease of purchase. Sales, after all, are what matter.