The Retail World Annual Report has published magazine sales data for the year to December 2009 in grocery. It reports a decline of 3% in unit sales of magazines and revenue growth of .2%. Total magazine revenue was $232 million. Check out category level growth/declines:
- Womens weeklies: -5.0%
- Womens Interest: -4.3%
- Food and Wine: -5.1%
- Home Lifestyle: -0.1%
- Youth: -5.8%
- Motoring: +25.5%
These are interesting numbers for newsagents to compare their own performance against.
Out of pure curiousity Mark, what share of the National Magazine market (including Newsagents etc) do Grocery have with sales of $232 million?
Niall, I’d say around 22%.
This is useful to know. My newsagency is doing better so that is a comfort. I don;t know what they are getting their growth in car titles from though. Keep posting data like this please.