We are promoting Men’s Health at the entrance to our men’s magazine aisle this week.
Our real promotion for the title will come later in the week when we pitch it with newspapers – it works very well there as I have noted here before. That space is committed for a few more days promoting The Phantom.
Juggling space is a challenge sometimes – hence our preparedness to move a display from one location to another when it becomes available – as weill do with Men’s Health.