Kudos to Newspower for this brilliant poster which they sent to their stores as part of their Back to School collateral. Their promotion of the Education Tax Refund program is smart. It shows participating Newspower outlets as adding value by reminding parents that a tax break is available for approved expenses to qualifying taxpayers.
Their Newspower pitch is a terrific point of difference given that the majors are not pushing this – from what I can tell.
If you are a Newspower newsagent you ought to have this poster in a high-profile location.
The only issue I have is with the government website. It reads as if the refund was for last year. The ATO website provides more clarity on this however.
When I looked at the link for the Education Tax Refund it seemed to be saying that this deduction was only for the 2008 – 2009 tax year or should I be interpreting this as it starting in 2008 – 2009 and is on going. I printed out an information leaflet and it only mentions the 2008 – 2009 tax year.