With our That’s Life display having worked very well in two days, we have given the promotional space at the front of our newsXpress Forest Hill store over to a display of Who and OK!, both of which are out today featuring Jennifer Aniston cover stories.
While publishers are not usually that keen for rival titles to be promoted head to head in this way, I like that these two titles have common themed covers. We have tried to create a display which remains respectful of the two brands.
The display reminds our shoppers that Who and OK! are out today – we need to boost Friday magazine sales.