Better Homes and Gardens is the feature magazine on the aisle end between our two main magazine aisles. This display went up yesterday and is already driving good business. We also have the title in its usual location as well as in two pockets in with the women’s weeklies titles. It warrants all of the real-estate, Better Homes and Gardens performs very well for us. The colours used for the cover make it stand out.
We will move Better Homes and Gardens a couple of times in the month – it responds well to change, especially around weekends when we sell most copies.