We are trying Rolling Stone next to our main newspaper stand. We created the tactical displayin the photo yesterday. We are keen for Rolling Stone to work here as it struggles in our shop. We plan to try several things to see if we can find a market for what is a very good product. Hopefully, this stand next to our newspapers will work for us. If not, we will try something else.
We newsagents have an obligation to do more than just put magazines out and take them off the shelf when they are due for return. We need to use our skill and resources to help them find incremental sales where possible.
I don’t have time to invest in all titles which struggle so I select them based on the opportunity as I see it.