The Christmas tree shaped visual merchandise unit from Ernest Hillier has worked a treat this Christmas. I have it in several of my stores are we will sell out of all stock by Christmas Day. The unit is easily moved – enabling us to try several locations over the last few weeks.
The best location in one of my stores has been at our main entrance – in front of the supermarket. In another store it has worked very well at the counter – extending the basket beyond the destination purchase.
A newsagent friend questioned why I’d get into the Hillier range given that it is in other major retail outlets. For me the answer was simple: Ernest Hillier is a known and trusted brand, the Christmas range is packaged for impulse purchase, they have good merchandise units I can easily play with the merchandise units and thereby have more opportunities to drive sales.