The advertising Intralot is running on the radio at the moment has strengthened interest in their scratch ticket games as Christmas gifts. Like other retailers, we have created gift trees – a $20 version and a $30 version. They’re on display behind the counter and selling well.
We have been doing something similar for the past 5 years… We have both trees and reindeers and hang them above the lotto counter and have them above the cig display.
Each year they become more popular and we do $25 through $55, with other amounts on request. The biggest we have done was $300 tree ($290 ISI’s and $10 for the tree)…
These are big trees and reindeers which we sources for $1 each… only problem was we had to order a 1,000 of each. Ahh well they dont go out of date.
Cheers
Peter
is there a tree in there ?
and a bear as well