We are promoting Diabetic Living from Pacific Magazines between our two busiest register points at the counter this week. We like to promote titles with freebies at this location – the free booklet with Diabetic Living makes it a compelling offer for this space. That and the fact that this title responds very well to in store promotion. Every time we bring it out from its usual location we see incremental business. It’s as if the title is not as much a destination purchase as other titles. We know promoting works for us, hence the prime space commitment. `We hope to leave this display up for a week – space is a challenge this time of year.