We are promoting two Australian Women’s Weekly cupcake and cookie cookbooks and mini cookie and cupcake kits on our Christmas gift table. While not the prettiest display in the store, it works. The cookbooks and the cookie and cupcake making kits promote each other. It is better to display them together like this than to have the cookbooks in one part of the shop and the kits elsewhere as one would see often in newsagencies.
We are tracking sales so that we know if the various items sell together and how often. Basket analysis like this is important if we are to track hunches to see if they pay off.
The cupcake and cookie kits are part of the newsXpress Christmas catalogue offer.