We have placed a stack of copies of the Women’s Weekly Puzzle Book next to the Australian Women’s Weekly. While we are short of space we made room since it performs well here. This is a brand extension which works. I’d expect good sales in the next week for Christmas gifts. We also have the Puzzle Book located in our main crossword section elsewhere in our magazine department. We will maintain this co-location approach for a month.
Isn’t it funny how I rang network weeks ago to find out on sale date only to be told it was not longer being published. Then it turned up… really know their stuff hey!!
I did the same with the tracks year book i called up to find out when it was due to go on sale the reply was well there has not been one for 12 months ( well it is a year book )so we are not sure if there is another one , 2 weeks later after telling the customer i have no idea when it will arrive it turns up .
can anyone tell me when AWW puzzle book 13 will be coming out please
11th July