Dolly did not perform as well for us last week as expected so we turned the display around 180 degrees and now have the back of the ACP basket builder stand, with the Dolly display, facing into the dance floor area of the shop (in front of the countre) and the other titles on the stand facing customers leaving our two busiest magazine aisles. The change took a us few seconds to make – hence the lazy title – yet made a good visual change at the counter.
While it would have been easy to take the display down – we could certainly use the space – we felt there was an opportunity to sell more Dolly on impulse by making this change.