The Age newspaper today has another ad covering half the front page – this time for Deakin University. While not causing litter or covering the newspaper masthead like the post-it type ads The Age runs, this ad covers half the news on the from page. What does this say about the value of the news on the front page? Also, what does it say about the journalists, photographers, designers and other editorial people who have laboured over a front page of which they can be proud. It says that ad revenue is more important than their good work yet is their good work which provides a medium for carrying the advertising.