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Jeanne Little’s book popular for Christmas

jeanne_little_cleaning.JPGOne of the most popular books in our Christmas book sale this year is Jeanne Little’s Quick Cleaning Guide.  Jeanne has been inn the news recently because of poor health but I don’t think this is the reason for its success.  Jeanne is much loved and remembered.  Nostalgia is a key driver of sales.  The book is a good low-cost gift and, for us, a nice extension of the basket at above average margin.

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Book retailing

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