We are giving Madison double the usual space to better display the free summer beach hat which comes with the current issue. we will hold this space for the first week. Hopefully the double exposure works as well for Madison as it has for Australian Women’s Weekly, Dolly and other titles we have take the same approach with recently.
With so many magazines with free gifts on the shelves at the moment, it is important to show off those with premium gifts – they are included to drive sales after all. This is why it is important for us to go the extra mile and find the space as shown in the photo.