Who looks stunning this week. The yellow marketing collateral looks fantastic. Our team at Forest Hill liked the look so much that they gave the magazine prime position at the counter yesterday. That and that they are up to date with Tiger Woods on the cover. Sales kicked as a result. Yesterday afternoon I saw first-hand this display work. A customer with a newspaper and a greeting card added a copy of Who to the sale. The yellow at the counter has excellent visual cut-through.
This display will most likely come down on Monday.